Decoden is a popular trend in Japan where it all started with high school girls decorating their cell phones. Deco den stands for 'decoration denwa', 'denwa' meaning 'phone' in Japanese. People use rhinestones, lace/fabric, pearls, whipped cream and other cute deco pieces to decorate their phones, mirrors, pencil cases and other items to make their ordinary item look super cute.
Not only phones, but deco den is used for nails to create nail art too.
Decoden is really popular with Japanese girls because majority of them love cute things and want to be cute. I also think that decoden is very cute when it is decorated in a way I like, since there is no set design for decoden; it is all customized to the consumer's liking. I find this very unique and your phone can definitely be recognized right away amongst the others!
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